Brand loyalty to AHC eye creams
Many buyers say they already loved previous AHC eye cream lines (e.g., Ten Revolution) and bought this new version specifically because of trust in the brand.
Influencer/YouTuber recommendations
Several Japanese and Korean reviewers mention purchasing after seeing YouTubers or a brand model/ambassador feature the product.
Bonus serum value bundle
The included mini serum is frequently cited as a deciding factor, with reviewers calling it a pleasant surprise that adds perceived value to the set.
Gifting for family members
A large number of reviews describe buying the product as a gift for mothers, fathers, or grandparents, often citing its gentle, moisturizing formula as suitable for older skin.
Repurchase after visible results
Many long-time users mention this is their 2nd, 3rd, or even 8th repurchase after seeing improvements in hydration, firmness, or fine lines.