Ingredient reputation and brand loyalty
Multiple consumers specifically mention choosing The Ordinary brand for its hyaluronic acid formulation, with repeat customers noting years of consistent repurchases and loyalty to the brand's products.
Influencer and word-of-mouth recommendations
Several reviewers mention purchasing after YouTuber recommendations or reading positive reviews online, indicating strong social proof and influencer-driven demand.
Value and affordability
Consumers frequently highlight the product's excellent price-to-performance ratio (가성비), describing it as cost-effective compared to other hyaluronic acid alternatives on the market.
Targeted hydration solution
Buyers purchased this product specifically to address dryness, improve skin plumpness, and ensure quick-absorbing hydration in their daily routines.
Compatibility with product layering
Customers bought it intentionally to layer with other The Ordinary products, particularly Niacinamide, as part of multi-step skincare regimens.