Fragrance-Driven Purchase Decision
The overwhelming majority of reviews cite the scent as the primary purchase driver. Consumers frequently mention discovering the product through YouTube recommendations or influencer mentions (specifically noting Jennie), and many bought it after enjoying other Pleuvoir products in the same fragrance line.
Cross-Category Product Loyalty
Multiple reviewers explicitly state they purchased the body cleanser after loving Pleuvoir's hand cream, head cream, or body lotion in the same scent, demonstrating strong brand extension appeal within the line.
Price and Value Perception
Several reviews highlight purchasing during sales periods or emphasizing 'great CP (cost-performance) value,' indicating that competitive pricing—especially when promoted—is a meaningful purchase factor alongside the product quality.
Repurchase Intent and Repeat Buying
Multiple 5-star reviews state clear intent to rebuy or indicate this is a repeat purchase, suggesting high satisfaction and functional efficacy that supports loyalty beyond initial fragrance attraction.
Influencer and Social Recommendation
References to YouTube recommendations and a specific mention of 'Jennie's favorite' indicate influencer marketing and social proof are effective purchase drivers for this product.