Word-of-mouth and influencer/associate recommendation
Multiple reviewers mention buying based on a sales associate's recommendation, TikTok/social buzz, or being told about it by friends and family before trying it themselves.
Repurchase / loyalty
A very large share of reviews explicitly state this is a 2nd, 3rd, or even 10th repurchase, indicating strong retention once tried.
Twin-pack value and affordability
Reviewers frequently cite the double pack as a good deal, calling it affordable for the quality and preferring it over pricier alternatives like Round Lab or drugstore SPF.
Ingredient reputation (Centella/Hyaluronic Acid)
The Madagascar Centella and Hyalu-Cica formulation is cited as a draw for those seeking calming, hydrating actives suited to sensitive or acne-prone skin.
Gifting
Several reviewers bought extra units specifically to give to sisters, mothers, husbands, or friends, citing the product's broad appeal across skin types.