Influencer/celebrity recommendation
Several reviewers cite seeing the product recommended by a specific celebrity or YouTuber (e.g., a K-pop idol) as their reason for purchase.
Repurchase/collecting shades
Many long-term users repurchase after finishing a pan or buy multiple colors (2-4) because they love the brand's glow effect.
Hybrid highlighter+blush convenience
Buyers purchase it to replace two products, since it offers color and glow in a single step.
Gift purchases
Multiple reviewers bought it as a gift for friends, noting the recipient loved it.
Value/large capacity
Reviewers note the pan is unexpectedly large, making the price feel worthwhile ('cospa'/cost-performance) for the amount of product.