Building a personalized magnetic palette
Many reviewers explicitly buy single pans repeatedly to fill out a custom multi-shade palette, driving strong repeat-purchase behavior around the magnetic refill system.
Brand reputation for powder quality
Long-time Tooq fans state they buy the brand exclusively because of its consistently fine, soft powder quality across multiple color releases.
Sales, coupons, and 1+1 promotions
A large share of purchases were triggered by Olive Young sales, rookie-brand coupons, or 1+1 (buy-one-get-one) events that made trying new shades low-risk.
Curiosity about new/trending shades
Reviewers frequently cite wanting to try a specific new or hyped shade (e.g., 'Effy', 'Pink Beach', 'Strawberry Milk') based on product images or influencer posts.
Multi-use versatility as a buying driver
Some buyers purchased specifically because a shade could double as a highlighter, blush, or contour, adding value beyond a single-use eyeshadow.