Seborrheic scalp treatment
Multiple consumers specifically purchased this product to address seborrheic dermatitis and oily scalp conditions, indicating strong brand positioning for this concern category.
Dandruff control and itch relief
Buyers were motivated by the product's marketed anti-dandruff efficacy; several noted they had persistent itching even after daily hair washing and sought a targeted solution.
Gift for family members
At least two reviewers purchased the ampoule as a gift for family members (brother, relative) with known scalp issues, suggesting it has good reputation-based word-of-mouth appeal.
Seasonal or weather-triggered purchase
One consumer explicitly bought it for summer when dandruff symptoms worsened, indicating seasonal demand patterns.