Lightweight summer alternative
Consumers specifically seek this oil for warm seasons because it delivers oil benefits without heaviness or greasiness, contrasting with thicker hair treatments.
Repeat purchase loyalty
Multiple reviews mention years-long repurchasing patterns and buying the double pack again, indicating strong brand and product retention.
Scent-driven appeal
The sweet, pleasant fragrance is frequently cited as a primary reason for purchase and continued use, making it an emotional/sensory driver beyond functional benefits.
Advertisement and influencer exposure
At least one consumer discovered the product through advertising campaigns, suggesting marketing efforts are reaching target audiences effectively.
Brand trust and ingredient recognition
Consumers mention purchasing due to argan oil credentials and the Lucidoel brand reputation, indicating ingredient transparency is a purchase factor.