Ingredient reputation and safety
Consumers specifically mention purchasing for natural, vegan ingredients and natural-origin colorants that provide reassurance, particularly for sensitive and acne-prone skin.
Value and refill inclusion
The special set comes with a refill, and multiple reviewers cite the affordable price (around 1,000 yen) and generous quantity as key purchase drivers.
Repurchase loyalty and stock scarcity
Several reviews indicate 4th and 5th purchases, with consumers noting the product frequently sells out, driving urgency to restock.
Brand trust and sensory appeal
JAYJUN brand reputation combined with positive word-of-mouth about the Hinoki (cypress) fragrance and soothing properties motivates first-time and repeat purchases.