Unique, trendy shade range
Many buyers cite the distinctive lavender/taro and muted pink-purple tones as a key draw, often calling the colors 'cute' and unlike other blush lines.
Brand loyalty / repurchase
Several reviewers mention having used other nuse products (liquid blush, lip tint) and buying the mousse cheek based on positive past experience.
Social media and influencer buzz
Multiple reviews reference the product being 'highly raved' on Twitter/social media or recommended by influencers, prompting purchase.
Gift sets and mini cushion bundles
Some consumers bought it specifically for the accompanying mini cushion case or gift set, viewing it as good value or a cute gift item.
Price/value during sales
Several reviewers note buying during Olive Young sales and finding it affordably priced for the amount of product received.