Recommended by Chahong hairstylist and salon affiliation
Multiple reviewers purchased after experiencing the product at Chahong salons in Seoul or being recommended by the hairstylist brand, leveraging trust in the professional's expertise.
Post-perm curl maintenance solution
The primary use case is maintaining curls after chemical perming; consumers specifically bought this to extend perm longevity and prevent curl loss, especially in humid or rainy conditions.
Repurchase and loyalty
Several reviews explicitly mention second, third, or repeat purchases, indicating strong product satisfaction and brand loyalty once consumers confirm efficacy.
Natural curl enhancement without heavy feeling
Consumers sought a product to define and enhance natural waves and curls while maintaining softness, attracted by claims of lightweight yet effective hold.
Ingredient reputation and quality perception
Some buyers selected this product based on ingredient research and formula quality, valuing the 'essence-like' formulation over competing curl creams.