Ingredient reputation and efficacy claims
Consumers were attracted to the PDRN and seaweed ingredients, with many mentioning they purchased specifically for hydration and anti-aging properties advertised for the formula.
Influencer recommendation
Several reviewers explicitly mention following and trusting recommendations from influencers like 'Lily,' crediting social media personalities for driving their purchase decision.
Repurchase loyalty
Multiple buyers report purchasing second, third, and subsequent tubes, indicating strong product satisfaction and repeat purchase behavior (e.g., 'I'm on my second tube,' '3통째인데').
Comparison shopping from competitor brands
Consumers specifically purchased this product after trying similar peel-off masks from competitors like Medicube and BioDance, choosing this option as superior.
Product format preference
Several buyers state they chose this peel-off mask format over sheet masks because they prefer the texture and application method of wrapping masks.