Mild, peptide-based formula
Consumers specifically cite the mild ingredients and peptide composition as a key reason for purchase, particularly those with sensitive scalps or concerns about hair damage from colored treatments.
Volume enhancement reputation
Many buyers purchased this product specifically for its advertised volume-boosting effect, with reviews indicating word-of-mouth and market reputation driving initial purchases.
Repurchase and loyalty
Multiple reviews explicitly mention this is a repeat or recurring purchase (3rd, multiple times), indicating high consumer satisfaction and habitual buying behavior.
Price-to-quality positioning
Consumers note it offers comparable quality to professional brands (Kérastase, L'Oréal Professional) at more accessible pricing, making it an attractive value proposition.
Influencer and marketplace visibility
Product availability on major platforms (OliveYoung, Shopee, Coupang) and positive review accumulation suggests visibility drives initial trial purchases.