Unique color-changing concept
Many buyers were drawn to the novel idea of a gloss that shifts and neutralizes the tone of existing lip products, calling it 'innovative' and 'unlike anything they've owned.'
Brand loyalty and repurchase
Several reviewers mention this being their second or third fwee gloss purchase, citing consistent formula quality across the range.
Influencer/social recommendation
At least one reviewer explicitly cited being influenced by a YouTube creator, and general excitement/hype language ('worth the hype') suggests social media discovery.
Gifting
Multiple reviewers bought it as a gift for their mother, daughter, or friend, noting the cute packaging and universal appeal of the color-changing gimmick.
Rare black gloss availability
Several buyers specifically sought this product because black-tinted lip gloss is hard to find elsewhere on the market.