Bundle Value & Brush Inclusion
Many buyers were drawn to the special set because it includes a quality brush, making it an economical purchase compared to buying shading and brush separately. Reviews frequently mention this as a major appeal factor.
Reputation & Word-of-Mouth
Several reviewers cited hearing good things about the product or following recommendations (including from influencers/Lils) as their primary motivation to purchase.
Beginner-Friendly Appeal
Consumers explicitly stated they bought it to learn contouring or shading techniques, attracted by its ease of use and forgiving, subtle formulation.
Repurchase Loyalty
Multiple reviews mention buying it 2-4 times, indicating strong satisfaction and repeat purchase intent driven by proven efficacy and value.
Color & Skin Tone Match
Asian consumers specifically chose this product because the cool and warm tone options suited their complexion better than Western brands.