Repurchase loyalty
Many reviewers explicitly state this is their 2nd, 3rd, or even 5-6th repurchase, citing years of consistent satisfaction with the formula.
Matching with CLIO cushion foundation
Several buyers purchased the concealer specifically to match their existing CLIO cushion shade, treating it as a coordinated system.
Word-of-mouth/brand trust
Reviewers note buying based on CLIO's overall reputation ('CLIO products never disappoint') or after trying other CLIO items like eyeliner or cushion.
Sample/gift-with-purchase conversion
Some customers first received the concealer as a free gift or sample with another purchase and then bought it full-size after loving it.
Influencer/social recommendation
A few reviewers mention discovering the product via YouTube or seeing it praised online before purchasing.