Influencer and MUA Recommendation
Multiple reviews cite discovering the brush through Instagram, TikTok, Korean beauty YouTubers, and professional makeup artists, indicating strong social proof and organic marketing reach that drives consumer acquisition.
Brand Loyalty and Repurchase
Several customers report buying the product after previous positive experiences with other PICCASSO brushes or repurchasing the same product multiple times, indicating high satisfaction and repeat purchase behavior.
Specific Product Fit for Gel/Liquid Liners
Consumers deliberately selected this brush after researching its compatibility with gel and liquid eyeliners, suggesting they were seeking a solution to application challenges with these product types.
Curiosity and Trending Status
Reviews mention buyers purchasing because the product appeared in their feeds as a 'last pick' or trending item, reflecting impulse buying driven by popularity and FOMO.