Beauty salon recommendation
Multiple reviewers purchased after professional stylists or salon staff recommended the product, particularly for layered cuts and finishing work.
Repeat purchase and brand loyalty
Several customers mention buying Dashu products multiple times and repurchasing this specific oil, indicating strong satisfaction and habit formation.
Social media and influencer influence
Consumers mention watching videos online about the product (including celebrity endorsements like 'Beon Woo-seok Pick') which drove purchase intent.
Seeking lightweight oil alternative
Buyers specifically sought a polish oil that wouldn't look greasy or sticky like conventional hair oils, based on comparative shopping.
Travel convenience
The special set including a 10mL sample appealed to consumers needing portable hair care for trips.