Influencer/YouTuber recommendation
Several reviewers say they bought the tint because a K-beauty YouTuber or friend recommended it, driving trial purchases.
Repurchase/brand loyalty
Many reviewers explicitly say this is a second or third purchase, or that they always buy Clio tints because past experiences were reliable ('Clio never disappoints').
Shade collecting
Buyers often purchase multiple shades at once (e.g., 5 colors) to build a wardrobe of complementary tones for layering and seasonal looks.
Price/value during sales
Numerous Japanese-language reviews mention buying during a sale or discount, citing good value for the quality received.
Cute/premium packaging appeal
The round, compact bottle design and 'luxury feel' packaging is cited as a purchase motivator, especially for gifting or portability.