Brand trust & reputation
Multiple reviewers cite SUNGBOON EDITOR's established reputation and prior positive experiences with other products (Green Tomato, Silk serums), driving repeat purchases and new product trial.
Influencer & peer recommendations
Friends and social recommendations feature prominently; one reviewer was encouraged by a friend to buy, and another mentions seeing positive reviews online before purchasing.
Repurchase & stockpiling behavior
Many consumers explicitly state multiple repurchases, buying on promotional events (1+1, Valentine's, Pokémon pop-up sales) and stockpiling, indicating strong product loyalty.
Value & promotional pricing
The double pack format and frequent promotional discounts are cited as purchase drivers; consumers specifically mention buying during sales to get better value.
Suitable for sensitive skin
Consumers with sensitive, rosacea-prone, or compromised skin barriers purchase because reviews highlight non-irritating formulation and gentle efficacy.