YouTuber Influencer Recommendation
Multiple reviews cite purchasing specifically because of endorsement by Korean beauty YouTuber Cho Hyojin, indicating strong influencer-driven demand.
Affordable Price Point
Consumers frequently mention the product as good value for three brushes, with several noting they purchased on sale or appreciated the affordability compared to alternatives.
Beginner-Friendly Reputation
Many buyers specifically chose this set for learning contouring, noting it's ideal for beginners and those new to shading techniques.
Repurchase & Bundle Appeal
Some consumers repurchased the set after using previous units extensively, and others bought the full set despite needing only one or two brushes due to the lower bundle price.
Complementary to ETUDE Contour Powder
At least one review explicitly states the set is 'best to use with the etude contour powder,' indicating bundling appeal with the brand's powder product.