Ingredient Reputation & Brand Trust
Multiple consumers specifically mentioned purchasing due to rice's skin-soothing benefits and established SKINFOOD brand reputation. Several reviewers note they buy this product repeatedly or as part of the rice series line.
Gifting & Product Sets
Multiple reviews indicate purchase as gifts and as part of product bundles with serum, suggesting strong appeal for combo sales and gift packaging strategies.
Price & Promotional Discounts
Several international buyers noted purchasing due to discounts and good pricing, particularly on platforms like Olive Young with sale events that drove bulk purchases.
Positive Online Reviews & Social Proof
Consumers explicitly mentioned reading positive reviews before purchase, indicating they rely on community feedback and ratings in their decision-making.