Repurchase loyalty
Extremely high rate of repeat buyers reporting 2nd-10th+ purchases, with several claiming years of continuous use and multiple bottles gone through.
Low price / value
Frequently cited as one of the cheapest effective sunscreens available, often purchased in multiples or during sales to stock up.
Influencer and word-of-mouth recommendation
Multiple reviewers mention buying after seeing recommendations from 'Director Pi', YouTube/TikTok Korean beauty influencers, or friends/family.
Gifting
Several reviewers purchased it as a gift for aunts, sisters, sons, or daughters, citing its mildness as suitable for sensitive or mature skin.
No white cast reputation
A major driver of purchase is the product's known absence of white cast, appealing to buyers with medium-to-deep skin tones or those layering under makeup.