Brand reputation and dermatologist recommendations
Multiple reviews mention purchasing after dermatologist recommendations, particularly post-procedural use (laser, lifting) due to the brand's creator (Director Sung Hyun-chul) and clinical positioning.
Repeat purchases driven by product satisfaction
Several customers explicitly note this is their second or third purchase, indicating strong product loyalty and word-of-mouth effectiveness.
Influencer and social media buzz
Reviews reference the product being 'so popular' and customers discovering it through brand introductions, suggesting notable influencer and online visibility.
Seasonal and barrier-repair needs
Consumers purchased specifically for winter dryness, post-procedural skin repair, and to strengthen sensitive/reactive skin barriers during transitional seasons.
Price advantage versus competitors
One review explicitly highlights the product as 'way cheaper than most other barrier products,' appealing to value-conscious buyers seeking premium efficacy at competitive pricing.