Influencer/celebrity recommendation
Several reviewers mention buying after seeing K-idols (e.g. Taeyeon) or influencers on Instagram/TikTok use the product, driving impulse purchases.
Cute packaging and shade variety
Many buyers say they purchased purely because the round compact packaging and shade names (e.g. Strawberry, Peach, Lavender) looked adorable, with 13 shades encouraging multiple purchases.
Repurchase/collecting behavior
A large share of reviewers say this is their 2nd, 3rd, or 5th color, or that they are trying to collect 'almost all colors' due to satisfaction with previous purchases.
Gift-with-purchase sets
Bundled minis (highlighter, volume corrector, freckle pen) were cited as a purchase motivator, with some buyers wanting the gift item as much as the blush itself.
Sale/discount pricing
Multiple reviews mention buying during a promotion or sale period as a deciding factor, suggesting price sensitivity at full price.