Influencer/YouTuber recommendations
Multiple reviewers cite specific YouTubers or TikTok videos as the reason they tried the product, describing it as a 'best of' pick that convinced them to buy.
Repurchase loyalty
A notable share of reviewers say this is their second or third bottle, citing consistent natural finish and comfort as reasons for repeat buying.
Aesthetic packaging appeal
Several buyers admit they were first drawn in by the bottle's premium, minimalist design before trying the formula, and some purchased purely because it 'looked so beautiful.'
Word-of-mouth/gift purchases
Reviewers mention buying the foundation as a gift for mothers or friends, or purchasing again after trying it on a family member's skin in Korea.
Switching from Western/other brands
Many reviewers say they switched from brands like Estee Lauder Double Wear, Fenty, or Etude House after disappointment with those formulas, seeking a lighter Korean alternative.