Aegyosal/under-eye makeup trend
Many buyers purchase specifically to create the popular 'aegyosal' (under-eye pouch highlight) look, citing the natural, blendable shades as ideal for this technique.
Wide, well-matched shade range
Reviewers frequently mention buying multiple colors (e.g., Peanut Beige, Linen, Rose Brown, Ginger Burn) to match different undertones and uses, indicating strong shade variety as a purchase driver.
Social media and influencer buzz
Several reviewers note they bought the product after seeing it on Instagram, TikTok/X, or YouTube beauty influencers, showing social proof drives conversions.
Repeat purchase/loyalty
A notable share of reviews explicitly state this is a repurchase ('3rd time buying', 'always have one in stock'), reflecting product stickiness once tried.
Value for money
Multiple reviewers highlight good price-to-quality ratio and mini set packaging as reasons for purchase, especially for travel or trial.