Product substitution and cost savings
Consumers purchased it as an affordable alternative to premium puff brands (Picasso, San Fillimilli) while seeking the same quality, particularly attracted by competitive pricing and sale opportunities on platforms like OliveYoung.
Social media and influencer discovery
Multiple reviews mention Instagram and TikTok discovery, indicating strong organic social media presence driving purchase intent among younger demographics seeking tried-and-tested cosmetic applicators.
Multi-use versatility
Buyers were attracted to the dual-use capability—application with water for cream products and blush, or dry use for cushion/foundation—making it a value-conscious purchase for varied makeup routines.
Repeat purchase and gift potential
Several reviews indicate customers repurchasing after first positive experience and some mentioning it as a gift item due to attractive packaging and 10-piece value pack format.