Beginner-friendly retinol reputation
Many buyers explicitly purchased this as their first retinol product because of its reputation for being low-irritation and suitable for retinol newcomers.
Sensitive skin suitability
Reviewers with sensitive, eczema-prone, or reactive skin sought this out specifically because it was marketed and recommended as gentle enough to avoid the redness/peeling common with stronger retinols.
Value 2-pack pricing/promotions
The double-pack format combined with frequent discounts, coupons, and 1+1 promotions was repeatedly cited as a key reason for purchase, with buyers noting it was cheaper than buying single bottles or from the official store.
Brand trust in Innisfree
Several reviewers said they trusted the Innisfree brand name and felt reassured buying a retinol product from a familiar, reputable Korean brand.
Influencer/professional recommendation
A few reviewers mentioned purchasing after seeing it recommended by a Korean dermatologist or a celebrity model (Mingyu) associated with the brand.