Brand halo from Atobarrier cream
Many buyers already loved AESTURA's original Atobarrier moisturizer/cream and bought the mist as a companion or lighter alternative, expecting the same barrier-repair benefits.
Word-of-mouth and social recommendation
Multiple reviewers mention buying because of viral reviews, YouTube/Threads recommendations, or friends' endorsements, suggesting strong influencer/UGC-driven discovery.
Reputation for sensitive/atopic/barrier-damaged skin
Reviewers frequently cite the ceramide/barrier-repair positioning and buy it specifically to calm sensitive, eczema-prone, or actives-irritated (retinoid/tretinoin) skin.
Repurchase/loyalty
A very high number of reviews explicitly state this is a 2nd, 3rd, or even 10th+ repurchase, often stocked up during sales, indicating strong retention once tried.
Convenience versus heavier moisturizers
Some buyers chose it as a lighter, faster, hands-free way to reapply hydration throughout the day compared to cream, especially for on-the-go or under-makeup use.