Price and Value
Multiple reviewers highlight the product's affordability (under 10,000 KRW) and frequent sales/discounts as key purchase drivers, with many noting it represents exceptional value for a functional cleansing oil.
Ingredient Reputation (Rice Bran)
At least one reviewer explicitly mentions the rice bran ingredient as a reason for purchase, expecting brightening benefits, suggesting ingredient-driven appeal among some consumers.
Repurchase and Loyalty
Several reviews indicate this is a repeat purchase, with reviewers describing it as their 'go-to cleansing oil' and buying it regularly when on sale, demonstrating strong customer retention.
Gift Giving
One reviewer purchased specifically as a gift for a friend, who was satisfied with the product, indicating it functions as an accessible gift option.
Online Reviews and Coupons
At least one buyer was influenced by positive reviews and promotional coupons/boxes, showing that social proof and bundled incentives drive purchase decisions.