Brand loyalty and prior positive experience
Multiple reviewers mention purchasing because they had previously used other Keenoniks products (such as cleansing pads) and were satisfied, prompting them to try the Azulene variant.
Sensitive skin suitability
Numerous consumers with atopic and reactive skin specifically chose this product because it is known to be gentle and non-irritating, making it safer than alternative pad brands.
Sales and pricing promotions
Several buyers mention purchasing during sales periods or because the product offered good value for the quantity (90 pads total with the +10 bonus).
Recommendation-driven purchases
Multiple reviews indicate consumers bought it after reading positive reviews or hearing about the product's effectiveness from other users' experiences.
Repurchase for proven efficacy
Established repeat customers continue to buy this product because it demonstrably works for their specific skin concerns, particularly dryness and sensitivity.