Travel convenience
Many buyers purchased specifically because the individually packed, disposable format is easy to pack for trips, saunas, or gym bags, replacing bulkier body scrub bottles or towels.
Word-of-mouth / social proof
Several reviewers say they bought after reading many positive reviews or seeing it 'go viral,' with some admitting they purchased before even trying it based on hype.
Repurchase / brand loyalty
A notable share of reviews are second, third, or ongoing repurchases, with customers saying they 'can't live without' the product or restock whenever it's back in stock.
Promotional bundles / stock scarcity
Purchases were driven by 1+1 and 2+1 discount offers, and some buyers bought extra units specifically because the item is frequently sold out.
Gifting
Some reviewers bought it as a gift for their mother or as a travel/souvenir item, citing its cute, flat sheet-mask-like packaging as gift-appropriate.