Fragrance reputation and scent preference
Multiple reviews cite the distinct smell as a primary driver—consumers specifically sought this variant for its fragrance profile, often after positive experiences with complementary La'dor oil products or after sampling at friends' homes.
Product line loyalty and cross-purchase
Several buyers purchased the treatment after enjoying La'dor shampoo or hair oil in the same or similar scent families, indicating strong repeat-purchase intent within the brand ecosystem.
Popular demand and product visibility
At least two reviews mention the product was frequently sold out, suggesting strong market visibility and consumer awareness that drives purchase decisions.
Efficacy for hair softness and smoothness
Consumers actively buy this treatment expecting improved hair texture—reviews consistently mention it delivers salon-quality results including softness, shine, and smoothing effects.
Value and container size perception
One review highlights surprise at the large volume (380ml), implying good perceived value and generous quantity for the price point.