Low pH formula for sensitive skin
Consumers specifically sought out this product because it is mildly acidic (low pH), which they believe is gentler and less likely to disrupt the skin barrier compared to standard alkaline cleansers. This is the most frequently cited reason for purchase across reviews.
Reputation within CellFusion product line
Many reviewers mention they trust the CellFusion brand overall and have had positive experiences with other products in the range, driving repeat purchases of this cleanser.
Recommendation by reviews and word-of-mouth
Several consumers explicitly state they bought the product because they read positive reviews online or received recommendations, indicating strong social proof and review-driven purchasing.
Suitability for problem and atopic skin
Consumers with eczema, dermatitis, atopic skin, and sensitivity to other cleansers specifically chose this product after experiencing reactions to alternatives, hoping for a non-irritating option.
Sale pricing and promotions
Multiple reviews mention purchasing during sales or promotional events at retailers like Olive Young, suggesting price sensitivity and deal-driven purchasing behavior.