Brand/artist reputation
Many buyers cite trust in Jungsaemmool as a renowned Korean makeup artist brand, with repeated mentions of 'さすがジョンセンムル' (as expected from Jungsaemmool) driving confidence in quality.
Personal color matching concept
Reviewers frequently mention choosing a shade based on the brand's eye/skin-tone color diagnosis system, finding it a novel and effective way to select a palette suited to their undertone.
Multi-use versatility
Many purchased because the palette can double as eyeshadow, blush, brow, and highlight, reducing the number of products needed, especially appealing for travel.
Social media/influencer buzz
Several reviews mention discovering the product via TikTok, Twitter, YouTube tutorials, or word-of-mouth 'buzz' (バズってた), and beauty influencer recommendations.
Repurchase/collecting shades
A large share of reviewers are repeat buyers who already own one color and purchased additional shades (Yellow Brown, Red Brown, Orange Brown) after being satisfied with texture and payoff.