Brand and ingredient reputation
Many buyers purchased based on trust in COSRX and prior positive experience with the brand's snail mucin line (e.g., Snail 96 Mucin Essence), expecting similar gentle efficacy.
Recommendations from influencers/word-of-mouth
Several reviewers cited YouTuber recommendations or family/friend suggestions as the reason for trying the product for the first time.
Repurchase and loyalty
A large number of reviews explicitly mention this being a 2nd, 3rd, or years-long repeat purchase, indicating strong retention once trial is made.
Affordable price point relative to category
Multiple reviewers noted it is more affordable than other eye creams on the market, making it an accessible entry into anti-aging/eye care.
Sensitive-skin and gentle-formula appeal
Buyers with rosacea, eczema, dermatitis, or generally reactive skin sought it out specifically because of its reputation for being non-irritating.