Attractive pricing and sales promotions
Many reviews cite purchasing during big sales events (Big Bang Sale, Olive Young sales) at significantly discounted prices, which influenced the buying decision and increased purchase frequency.
Brand reputation and curiosity
Consumers bought it out of interest in the Dasique brand and to experience the product after seeing positive reviews online, often as a first-time cushion foundation purchase.
Cute, elegant packaging design
The pink, heart-shaped packaging and sleek aesthetic attracted buyers who viewed it as visually appealing and gift-worthy, boosting appeal for personal use and gifting.
Recommendation and repeat purchase
Several reviews indicate this is a repeat purchase from satisfied customers or recommendations from friends and family (e.g., buying for daughter's friends after good experience).
Lightweight, hydrating formula appeal
Consumers specifically sought out a dewy, hydrating foundation suitable for natural makeup and were drawn to descriptions of the gel-like texture and water-based formulation.