Cute packaging/pot design
An extremely high number of reviews cite the small, candy-like jar design as a primary reason for purchase, often before even trying the product.
Influencer/celebrity association
Several reviewers mention buying specifically because of K-pop idols (ZhangHao, ENHYPEN/Hao) wearing the product in promotional content.
Repeat/repurchase due to small size
Many loyal users say they repurchase frequently because the pot runs out fast, indicating repeat purchase cycles despite value concerns.
Low price / sale promotions
Reviewers frequently mention buying multiple shades because of discounts, bundle sales, or low unit price making it easy to collect colors.
Gifting
Multiple reviews describe buying the product as a gift for daughters, mothers, nieces, and friends due to its cute, giftable presentation.