Color variety and collectibility
Multiple reviews indicate consumers are drawn to buying multiple shades for their aesthetic appeal and collectible value, with one reviewer stating 'I wanted to buy them all by color.'
Brand reputation (Dear Dahlia)
Several reviews specifically mention positive prior experience with Dear Dahlia products, suggesting established brand trust influences purchase decisions.
Gift purchases
A review notes buying multiple units as gifts for friends, indicating the product's attractive design and packaging appeal as a gift item.
Light, wearable color for minimal makeup days
Consumers purchase this for days when wearing only sunscreen or light makeup, valuing how the sheer color enhances lips without heavy coverage.
Seasonal appropriateness
Reviews reference buying for spring and summer seasons, noting the muted and light tone colors suit warm weather aesthetics.