Brand reputation for sensitive skin
Multiple reviewers specifically chose this product because Dr. Althea is known for gentle, skin-friendly formulations. The brand's credibility for sensitive skin drove initial purchase decisions.
Influencer and social proof recommendations
Several customers mention seeing positive reviews online and on social media before purchasing, indicating strong word-of-mouth and influencer endorsement effects on buying behavior.
Cute packaging and product presentation
The compact 45ml bottle design and aesthetic appeal motivated purchases, particularly among younger consumers and gift-givers who valued the visual presentation.
Green tea and cica ingredients
Consumers were drawn to the calming and soothing ingredient profile, specifically mentioning green tea and centella asiatica (cica) as reasons for selection.
Repurchase and loyalty
Multiple reviews indicate customers who purchased once and returned for repeat orders, driven by satisfaction with performance on their skin type, particularly oily and combination skin users.