Scent reputation and word-of-mouth
Multiple reviews specifically state they purchased the product because of the fresh, citrus lemon-verbena scent. Consumers describe it as 'the best lemon-scented lotion' and a key driver of repurchase intent.
Seasonal summer use and texture suitability
Many buyers chose this lotion explicitly for hot and humid seasons due to its gel-like, lightweight texture. Reviews indicate it is marketed and perceived as ideal for summer rather than year-round use.
Brand trust and promotional pricing
SKINFOOD brand loyalty and seasonal discount events encourage purchase. Reviews mention 'I buy it with confidence because it's a SKINFOOD' and appreciation for lower prices compared to offline retailers.
Gift-giving and experiential appeal
At least one review confirms the product was purchased as a birthday gift, suggesting it is perceived as a premium, appealing cosmetic gift due to its pleasant scent and packaging.
Repurchase behavior and routine integration
Multiple 'bought this again' statements show consumers integrate it into summer skincare routines and intentionally rebuy seasonally.