Brand reputation & repurchase loyalty
Many reviewers explicitly state they are repurchasing or have collected multiple shades because Peripera is their 'go-to' or favorite K-beauty lip tint brand.
High color payoff for the price
Numerous reviews highlight that the pigmentation and texture quality feel premium despite the low, affordable price point, driving value-conscious purchases.
Popular/iconic K-beauty product status
Several reviewers note this is a long-standing, well-known K-beauty staple ('super popular shade', 'a name product'), suggesting purchases driven by general category fame rather than a single influencer post.
Gifting
Multiple reviewers mention buying it as a gift for a sister, daughter, or friend, indicating strong appeal as a beauty gift item.
Shade variety/collection appeal
Reviewers mention owning 'already a collection' of colors and wanting to try more shades, showing the 9-color range itself motivates multiple purchases.