Word-of-mouth and influencer recommendation
Several buyers cite YouTuber, beauty influencer, or friend recommendations and high review ratings as the trigger for their first purchase.
Repurchase/loyalty
A very large share of reviews explicitly mention this being their 2nd, 3rd, or ongoing repurchase, indicating strong repeat-buy behavior.
Value for money (multi-pack of 5)
Many reviewers highlight that getting 5 puffs at a low price is a bargain compared to single sponges or brand-name cushion puffs.
Replacement for worn-out cushion compact puffs
Buyers commonly purchase this to swap out the puff that came with their cushion foundation once it degrades or gets dirty.
Cute packaging/color
Some consumers were drawn in by the appealing puff color and packaging design, saying it makes applying makeup more enjoyable.