Influencer and social media discovery
Multiple consumers mentioned seeing the product on TikTok and Instagram before purchasing, with some specifically citing influencer reviews as their reason for trying it. This suggests strong social media marketing presence driving trial purchases.
Ingredient reputation and brand trust
Several reviewers highlighted curiosity about the aqua marine ingredient and Dr. Althea brand familiarity, indicating that ingredient innovation and established brand reputation influence purchase decisions.
Recommendation and word-of-mouth
Multiple reviews mention that the serum was recommended by others or that they decided to try it based on positive feedback, suggesting strong repurchase intent and consumer advocacy.
Perceived value and discounts
Some consumers specifically mentioned purchasing when discounts were available or appreciated the quality-to-price ratio, indicating price sensitivity but willingness to buy at perceived value points.
Hydration need fulfillment
Several consumers stated they were looking for a hydrating serum or trying new moisturizing products, and this serum filled that specific skincare gap in their routine.