Repurchase & Brand Loyalty
Multiple customers indicate this is a repeat purchase, often because they previously bought CLIO black eyeliners and wanted to try other shades, or because the brand has established reliability. Some explicitly state they will 'definitely buy it again.'
Color Alternative to Black
Consumers specifically sought the ash brown and ash gray shades as a softer, more natural alternative to harsh black eyeliner, making it suitable for those who find traditional black liners too dramatic.
Influencer & Staff Recommendation
Several reviews mention purchasing after influencer recommendations on social platforms or after in-store staff recommended the product as a reliable brush pen liner that doesn't spread.
Gift Purchase
At least one reviewer explicitly bought it as a gift for a friend, suggesting the product has appeal as a cosmetics gift item with appealing packaging.
Promotional Deals
Multiple customers mentioned purchasing due to double packs (1+1 promotions) or discounted pricing, indicating price sensitivity and deal-driven buying behavior.