Brand trust and existing Torriden fans
Many buyers already used other Torriden Dive In products (serum, toner, ampoule) and purchased the cleanser to complete the routine, trusting the brand's gentle hyaluronic acid formulations.
Reputation for gentle, non-stripping cleansing
Reviewers frequently bought it specifically because it was recommended as suitable for sensitive, dry, or acne-prone skin without irritation.
Repurchase loyalty
A significant share of reviews mention this being their 2nd, 3rd, or even 10th repurchase, indicating strong retention once tried.
Promotions and bundled travel size
Several buyers mention purchasing during Olive Young sales or because a mini/travel-size bottle was included, lowering the barrier to try.
Word-of-mouth and social recommendations
Some reviewers cite hearing many people rave about it online before trying it themselves.