Influencer & Social Media Recommendations
Many consumers discovered the product through SNS (Instagram, TikTok) endorsements and positive word-of-mouth before purchasing, indicating strong social proof-driven demand in Asian markets.
Brand Reputation & Positive Reviews
Reviewers frequently mention checking reviews or brand evaluations before purchase, with LBB's established reputation (including mask cream success) influencing their decision to trial the product.
Repurchase & Trial Escalation
Multiple customers mention starting with a smaller 50ml size, then upgrading to the 150ml bottle upon satisfaction, demonstrating strong conversion from trial to full-size purchase behavior.
Solution for Specific Skin Concerns
Some buyers specifically targeted the anti-melanin claim for existing blemishes, melasma, or pigmentation issues, treating it as a targeted skincare solution rather than a general essence.
Gift & Recommendation from Trusted Sources
Several reviews note receiving the product as a gift from a trusted person or being recommended by someone they follow, driving impulse purchases with high expectations.