Reputation for gentle, effective waterproof mascara removal
Multiple consumers explicitly purchased it because they use waterproof mascara exclusively and needed an oil-based formula; comparisons to Japanese brands like Kiss Me and Heroine indicate strong ingredient/brand awareness driving purchases.
Value-for-money and affordable positioning
Several reviews cite that buyers chose this product over more expensive alternatives, with comments like 'great value for money' and appreciation that it performs comparably to premium options at lower cost.
Repurchase and cross-category brand trust
Reviewers mentioned using other rom&nd products ('all kinds of removers') and repurchasing after initial successful use, indicating brand loyalty within the korean cosmetics product line.
Social proof and positive online reviews
At least one consumer explicitly stated 'the reviews say it's good, so I bought it once,' indicating that high review ratings on marketplaces directly influence purchase decisions.