Repurchase/loyalty
A very large share of reviewers explicitly state they are on their 2nd, 3rd, or many-times repeat purchase, some noting they've used it for 3-10+ years and can't recall how many bottles they've bought.
Influencer/celebrity and social media buzz
Several buyers mention purchasing after seeing it recommended on social media, in K-beauty 'best of' rankings, or because idols such as Chaewon from LE SSERAFIM reportedly use it.
Unavailable/inferior alternatives in home country
Multiple reviewers, especially from Australia, say they keep reordering because no equally effective eye remover is sold locally.
Value-for-money vs. premium brands
Buyers frequently compare it favorably to pricier removers like Lancôme and Chanel bi-phase, citing similar or better performance at a fraction of the cost.
Gentle-on-sensitive-eyes reputation
Reviewers say they bought it specifically after hearing it was gentle and non-irritating, which matched their experience even with sensitive eyes.